Brand Profile
Moon River
Also recorded as 月亮河 · MoonRiver Lolita
Moon River (月亮河) is a newer Chinese Classic Lolita label known for antique mood, ballet references and refined dress construction.
- Founded
- 2020s
- Origin
- China
- Recorded styles
- Classic · Antique · Ballet
- Type
- Dresses · Sets · Accessories
- Original name
- 月亮河 Moon River
- Aliases
- 月亮河 · MoonRiver Lolita
- Status
- Active
Moon River: Quick Answers
A concise guide to the brand's identity, product focus, sales context and documented archive. Claims are limited to the reviewed LolitaFetch record.
What is Moon River?
Moon River is recorded in the Chinese Lolita directory with a catalogue covering Dresses · Sets · Accessories. It is also recorded as 月亮河 · MoonRiver Lolita.
Is Moon River a Taobao Lolita brand?
This profile does not currently establish a verified active Taobao storefront for Moon River. A historical marketplace reference may still appear in the research material; it should not be treated as proof of present ownership or trading status.
Which styles are recorded for Moon River?
The current LolitaFetch record classifies Moon River under Classic · Antique · Ballet. This classification describes the documented catalogue and may not cover every release. Its primary documented product categories are Dresses · Sets · Accessories.
How many Moon River designs are documented?
The research archive currently documents 72 entries for Moon River. Including 9 main series and 63 related variants
Can I buy Moon River at LolitaFetch?
No current Moon River listings are available in the linked LolitaFetch collection. This profile remains a research archive; it does not establish whether the brand is trading elsewhere.
About Moon River
Brand Story
Moon River 月亮河: Classic Lolita brand guide
Moon River emerged in the 2020s. Public founder details have not been disclosed. Signature releases include Victoria's Cat, Ballet in the Mist and Camellia Lulu.
Design Identity
The label works in an antique, feminine Classic Lolita register, often combining soft tailoring, ballet references and restrained romantic detail.
Moon River Lolita Design Archive
72 documented entries
9 main series · 63 related variants
Showing the first 12 of 72
English series names may be editorial translations rather than official release names. Original titles are retained for identification; uncertain translations remain unassigned.
Main series · 2024-01-01
天鹅湖之境
Main series · 2024-01-01
昭和梦花房
Related Variant · 2024-01-01
Full set
昭和梦花房 裙子
JSK,普腰sk/短腰sk
Related Variant · 2024-01-01
Accessories set
昭和梦花房 小物
Main series · 2023-09-01
月下夜之蛛
Related Variant · 2024-01-01
JSK
月下夜之蛛 1型JSK
正腰JSK
Related Variant · 2023-09-01
Accessories set
月下夜之蛛 小物
Related Variant · 2023-09-01
JSK
月下夜之蛛 2型
正腰JSK
Related Variant · 2024-08-01
JSK
月下夜之蛛 3型
正腰JSK
Related Variant · 2024-11-01
SK
月下夜之蛛 SK
长腰SK
Related Variant · 2023-09-01
Blouse or top
月下夜之蛛 衬衫
修身衬衫
Related Variant · 2023-09-01
Coat or cape
月下夜之蛛 斗篷
短斗篷披肩
Browse the full Moon River release and variant index (72)
- 天鹅湖之境2024-01-01 · Series
- 昭和梦花房2024-01-01 · Series
- Full set昭和梦花房 裙子2024-01-01 · Full set
- Accessories set昭和梦花房 小物2024-01-01 · Accessories set
- 月下夜之蛛2023-09-01 · Series
- JSK月下夜之蛛 1型JSK2024-01-01 · JSK
- Accessories set月下夜之蛛 小物2023-09-01 · Accessories set
- JSK月下夜之蛛 2型2023-09-01 · JSK
- JSK月下夜之蛛 3型2024-08-01 · JSK
- SK月下夜之蛛 SK2024-11-01 · SK
- Blouse or top月下夜之蛛 衬衫2023-09-01 · Blouse or top
- Coat or cape月下夜之蛛 斗篷2023-09-01 · Coat or cape
- Coat or cape月下夜之蛛 坎肩2023-09-01 · Coat or cape
- JSK月下夜之蛛 4型2025-11-01 · JSK
- 秘境草莓园2023-01-01 · Series
- JSK秘境草莓园2.0 JSK1型(短款/长款)2025-01-01 · JSK
- JSK秘境草莓园2.0 JSK3型2025-01-01 · JSK
- JSK秘境草莓园1.0 JSK1型(短款/长款)2023-01-01 · JSK
- JSK秘境草莓园 JSK2型(短款/长款)2023-01-01 · JSK
- OP秘境草莓园1.0 OP1型(短款/长款)2023-01-01 · OP
- OP秘境草莓园1.0 OP2型开襟(短款/长款)2023-01-01 · OP
- Blouse or top秘境草莓园 蕾丝短袖开衫2023-01-01 · Blouse or top
- Accessories set秘境草莓园2.0 花朵胸针(2025)2025-01-01 · Accessories set
- choker秘境草莓园2.0 蝴蝶结项圈(2025)2023-01-01 · Accessories set
- Accessories set秘境草莓园2.0 蕾丝发带(2025)2023-01-01 · Accessories set
- bnt秘境草莓园2.0 蝴蝶结BNT(2025)2023-01-01 · Accessories set
- Blouse or top秘境草莓园2.0 点纱姬袖开衫(2025)2025-01-01 · Blouse or top
- JSK秘境草莓园2.0 JSK4型2023-01-01 · JSK
- OP秘境草莓园3.0 不规则型OP(2026)OP
- 秘密玫瑰园2022-06-01 · Series
- OP秘密玫瑰园圆领OPOP
- Salopette秘密玫瑰园SPSalopette
- Set秘密玫瑰园 方领1型 分体款Set
- OP秘密玫瑰园 一体型OPOP
- OP秘密玫瑰园方领2型OPOP
- Set秘密玫瑰园马甲半裙Set
- Accessories set秘密玫瑰园小物Accessories set
- 繁花神秘园2022-10-01 · Series
- Blouse or top繁花神秘园 衬衫2022-10-01 · Blouse or top
- OP繁花神秘园 丝绒OP2022-10-01 · OP
- OP繁花神秘园 印花OP2022-10-01 · OP
- OP繁花神秘园 纯色OP2022-10-01 · OP
- JSK繁花神秘园 丝绒JSK2022-10-01 · JSK
- JSK繁花神秘园 印花JSK2022-10-01 · JSK
- JSK繁花神秘园 纯色JSK2022-10-01 · JSK
- Accessories set繁花神秘园 小物2022-10-01 · Accessories set
- Victoria's Cat维多利亚的猫2026-02-01 · Series
- OP维多利亚的猫 A字裙挂脖OP2026-02-01 · OP
- OP维多利亚的猫 片裁OP2026-02-01 · OP
- JSK维多利亚的猫 罩裙款JSK(棉版)2026-02-01 · JSK
- JSK维多利亚的猫 高腰段段JSK2026-02-01 · JSK
- OP维多利亚的猫 麻袋款开襟OP(雪纺版)2026-02-01 · OP
- OP维多利亚的猫 麻袋款开襟OP(棉版)2026-02-01 · OP
- SK维多利亚的猫 点纱段段衬裙SK2026-02-01 · SK
- Coat or cape维多利亚的猫 点纱猫耳开衫2026-02-01 · Coat or cape
- Blouse or top维多利亚的猫 棉娃娃领衬衫(短袖)2026-02-01 · Blouse or top
- Blouse or top维多利亚的猫 棉娃娃领衬衫(姬袖)2026-02-01 · Blouse or top
- choker维多利亚的猫 印花蝴蝶结项圈2026-02-01 · Accessories set
- Accessories set维多利亚的猫 刺绣蝴蝶结边夹2026-02-01 · Accessories set
- Accessories set维多利亚的猫 印花猫耳发带2026-02-01 · Accessories set
- Headwear维多利亚的猫 印花猫耳帽子2026-02-01 · Headwear
- Accessories set维多利亚的猫 免打蝴蝶结腰带2026-02-01 · Accessories set
- Accessories set维多利亚的猫 爱心/方框刺绣胸针2026-02-01 · Accessories set
- Ballet in the Mist雾中芭蕾2025-01-01 · Series
- Blouse or top雾中芭蕾 吊带上衣2025-01-01 · Blouse or top
- Blouse or top雾中芭蕾 一字肩上衣2025-01-01 · Blouse or top
- Accessories set雾中芭蕾小物/发饰2025-01-01 · Accessories set
- SK雾中芭蕾 段段SK2025-01-01 · SK
- SK雾中芭蕾 提拉SK2025-01-01 · SK
- Coat or cape雾中芭蕾 开衫2025-01-01 · Coat or cape
- Coat or cape雾中芭蕾 斗篷2025-01-01 · Coat or cape
- 小春颂Series
LolitaFetch Editor's View on Moon River
Reviewed listings commonly place principal dresses around CNY 700–800. The brand maintained frequent new-release activity through 2025–2026. Historical pricing reference: Dress ~US$105 (~RMB 700–800), mid-high Classic. Catalogue activity documented in the supplied research: High-frequency 2025–2026 drops, rising reputation; an active mid-tier brand.
Current availability
No current pieces are available in the LolitaFetch edit.